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Posts Tagged ‘white wine’

When is a half price wine not a half price wine?

At Classic Wine Direct we’re pretty upfront about what we do – we can’t compete with supermarkets on price so we offer wines from off the beaten track instead. wines are more flavoursome and interesting. However, it can be difficult for wine drinkers to understand the true value of a wine.

Back in 2006, Jean-Manuel Spriet, the then chief executive of Pernod Ricard UK, sent shockwaves through the wine trade by admitting that many of the “half price” wine deals in supermarkets were actually a rip-off.

having an important person within the wine trade admitting to being conned raised an eyebrow.

Spiret confirmed that many of deals in retail supermarkets are not deals at all. Put simply, a bottle reduced from £7.99 to £3.wines are often only worth £3.99.99 in the first place.

retails brands use the policy of marking up and then mark down. customers presume they are getting quality wine at great prices. Confused? That’s the general idea.

The industry beleives that the “mass market” wine drinker is obsessed by the £3.having a cheap wine price bracket will make retailers try different marketing tricks.

Spiret thinks consumers know they are getting misled and they get use to it. At the end of the day, it just leads to the impoverishment of the wine trade”.

Spiret’s insight provides us with a depressingly cynical view of the way wine is both sold by the big retailers and supplied by the big wine brands. it gives the impression that big retailers view their customers to be lazy and ignorant.

In many ways Spiret was simply highlighting the types of marketing practices that are in play in many industries and it would be unfair to single out the wine trade as unique in using such tactics.

Given that supermarkets represent two thirds of wine sales in the UK, these practices also have a direct effect on the public perception of the value of wine.

do they really get a bottle for £7.99 of value from a £3.99 bottle then it follows that it will be much harder for the independent wine retailer to sell something whose real value is (and always was) £7.99.

this type of marketing leaves it open to all sorts of underhand practices.

However, if the political mood continues to be against discount selling for alcohol, it will be interesting to see how the big retailers find a real price for wines they have knowingly mis-sold for the last 10 years.

 

Information About White Wine And Why People Love It ?

A lot of different varieties of white wine are there to choose from. As long as you are even a bit educated on wine then you know to appreciate this, but to those who are not it can just be downright confusing. Now regardless of the reason that you are going to buy some white wine and whether or not you have a specific type in mind such as Italian white wine, there are a few things that you should learn first.

Being more educated on white wine first before you head out to the liquor store or any winery, is really going to play a major role and make sure that you are going to find it easy to choose the right white wine for any occasion.

Styles, Pricing, Food Pairing, Of White Wine

It can definitely be a bit overwhelming when you take a look at all that is available to you and start to wonder how on earth you are ever going to be able to pick just one, but there are a few decisions that you are going to have to make when you go to buy white wine.

You are going to have to choose the styleof wine that you want for one. This is going to depend on the type of grapes that are used, a few of the most popular being chardonnay, Sauvignon Blanc, and Pinot Noir. The grapes should be of good quality as they are the base to every wine.

The price of the wine to be taken into account. There are some very delicious, expensive white wines available, but if you can’t afford them, you can’t afford them, so what are you going to do. Choose a wine that is in between being out of your price range and so cheap that you are going to be able to taste it, and this should be a good compromise for you.

If the white wine is being served with a meal then the meal should be in comparison to it. Otherwise, of course you can pretty much go wild and choose whatever one you like, but pairing wine with a meal is really the best thing that you can do because they will complement each other and be even more delicious.

I Wonder If I Am Drinking the Right Wine With My Meals?

It’s Friday and lunchtime is fast approaching. It’s been a very long week at work, quite stressful and really, really busy.

I am now counting down the hours to the weekend and that will mean a a few bottles of wine will be consumed.

Well if the truth be told, it’s normally a few bottles on a Friday, then a few more on Saturday and unfortunately just the one on Sunday. Unfortunately I have to be up bright and early for work on Monday, ready for another busy week at the office.

I am still a bit of an amateur when it comes to choosing the right wine and I will admit to sometimes getting it wrong. I know every now and then I serve a white when it should be a red.

For Friday’s dinner I was thinking about dishing up a nice cut of steak. To accompany this I think I should be choosing a nice Cabernet Sauvignon. However my predicament is I am an absolute lover of any sort of Shiraz, so perhaps I should get a couple of bottles of this.

I am organising a nice buffet at my house this Saturday as we are having a family party. I find that when I host a party at my house my family never seem to bring their own wine with them, so I always end up having to get extra supplies in. My absolute favourite wine is Cava, so I will definately buy some of this. My dilemma will be should I get Rosado Cava or Reserve Cava, or perhaps, as it’s a big event, I should just get a case of each.

On Sunday night it will just be the two of us and I think after such a heavy weekend of drinking that we will probably just snuggle on the settee with a cup of tea.

Well that sounds like another weekend done and dusted. It will soon be Monday morning again, which means the alarm will be buzzing nice and early ready for another stressful week at work.  Oh roll on Friday.